Amazon is one of the global online retail
business, started their journey as online book seller. Jeff Bezos is founder,
he attracted towards growth of internet in early 1990s and started this
business in Seattle in 1995. Amazon is now one of a large amount of money or
assets five hundred company and it has base in several countries including
India. The success of Amazon can be attribute it’s an idea or thought that
continually preoccupies for customer satisfaction. Amazon.com who is among the
first to explore in e-commerce world in every aspect of the business is now
having three main business units North America, International and Amazon web
services. Amazon is now gearing up
in India to play a vital role in grocery retail sector and have focus at
delivering customer needs.
2014: Amazon announces a US$2 billion investment in India
2016: Amazon announces an additional US$3 billion investment in India
2017: Between May and July 2017, Amazon had pumped in ?2,000
crore (US$320 million) in India with ?130
crore (US$21 million) pumped its payment arm Amazon Pay India.
In November 2017, Amazon pumped in another ?2,900
crore (US$460 million) in the Indian arm.
SEGMENTATION, TARGETING AND POSITIONING:
involves dividing population into groups of certain characteristics.
indicate the existence of choosing specific groups identified as a result of
segmentation to sell a product.
involves to select the a combination of factors that can be controlled by a
company to influence consumers to purchase its product is the most suitable for
the target customer segment.
Amazon is one of the most important
ecommerce a raised level in the world. Amazon sells all its products online, which
offers different types of goods for consumers. Its experienced and enthusiastic
professionals include everything from clothing to auto parts, toys to gadgets,
home decor to health/beauty.
It also started selling gadgets like
e-book reader, kindle and fire tablets and smartphones. Amazon has other
services like music, video and e-books is also one of the major correspondence’s
is its sales.
Amazon has market leader and the activity of
striving to gain something by establishing superiority over others on pricing
strategy in marketing mix. It adjusts the prices frequently based on the
category of product, days and season.
Amazon also provides value added system
supplying like Prime where users pays regularly some amount in advance charges
for one-day delivery which early access to the deals.
Amazon is a global mark with a branding
iron market across globe. All the consumers buy products and services from the web
pages located under a single domain name and Apps. Once a customer places the
order, the distribution and products are especially with care and stored at required
centres. They use the local postal services for the transports all packages.
Amazon major focus is on a communication
with the users of a product or service through print ads in newspapers have
increased becoming more and more rapid. Amazon uses creative television
commercials and social media marketing and targeting customers through online.
The business technology to support its
daily activities and also in its advertisements, serving the customer like
providing the information about the location of his package. Its customer
relationship and information management are core to its business strategy.
Amazon which has biggest physical presence
is its website they are very user-friendly and built with great design. It has
logo which is very well similar appearance in a common with what Amazon stands
for, i.e. an arrow from a to z which implies one can buy anything on Amazon.
SHARE, SALE AND PROFIT
As Flipkart settles down from the quality of being
full of energy, excitement, and cheerfulness of its biggest capital-raise, it
would have to with excessive speed or urgency explore ways to regain momentum
against its closest rival, Amazon India, reports Mugdha Variyar.
India is still struggling to reduce losses. Profit is still a dream!
International loss increases up to 73%
year-on-year to $936 million in the last quarter of 2017 – Amazon, which is
investing heavily in areas such as digital payments, video and music content,
and the amazon echo sound player smart home devices for its expansion in India.
Amazon’s overall net sales jumped 34% to
$43.7 billion and overall consolidated profit increased marginally from a year
ago to $256 million.
Overall, India’s ecommerce industry past
of grow at a slower pace in 2016-17 as online seller and retailers offered used to
emphasize small a number of things is discounts and instead began focusing on
faster ways to the state of yielding profit or financial gain.
Will Continue to Invest in India Regardless of What Competitors Are Doing: Jeff
Amazon: Busy Fuelling Its Indian
Subsidiaries and Building Its Product Stack. Offering discounts and other a thing
that motivates or encourages someone to do something on more expensive items
like televisions, handsets and home appliances, helping it achieve better
margins than rivals who paid more attention to volume. Amazon
competitors are Flipkart, Snapdeal, Ebay, Alibaba, Etc.
Amazon India has been very much successful
in making the product or range of products in India, it is still facing be a
sign of a form of whist competition to gain the top an allotted place in an
arrangement. With comparable to Flipkart now leading the seek to influence
group Inditch against foreign players in India, the cause extreme anxiety has
increased for foreign players like Amazon in India.
AMAZON INSIGHTS WORKS
Amazon Insights is meant that sellers to
survey customers about why they buy—or don’t buy—certain products.
takes feedback from four types of respondents:
who purchased your products
who viewed your products
who viewed but did not buy
who bought something else in the same category on Amazon
INDIA REPORTS OVER 105% REVENUE GROWTH IN FY17
As Per Its RoC Filings, Amazon Seller
Services Posted A 41% Jump in Earning To $485.5 Mn Last Fiscal
An ecommerce a thing with distinct and
independent existence would not permit more than 25% of the sales effected
through its market zone from one vendor or their group companies.
Amazon’s growth has been
largely driven by both existing and new customers, with key market share gains
in categories such as smartphones