Plantronics is a
manufacturer of world class headphones and other related accessories for audio
communication, the products and the company is well recognised worldwide for
quality and product range it offers.
In like manner for
different businesses, the street to digital business achievement isn’t clear
and full of troubles of choosing the right key bearing and making due in an inevitably
brutal aggressive condition. Not all who take after the course survive. Be that
as it may, regardless of whether it’s the new companies or a current business,
what they have in like manner is that the individuals who succeed figure out
how to improve to take the privilege key choices about innovation of new
product and its management of inventory along with marketing startegies.
This report is
planned to analyse the impact of e-commerce strategy for Plantronics with a
portion of the learning and reasonable abilities to explore their association
towards digital business. An important aspect for this report is to differentiate
and review the senior management choices which are needed by te investors
moving to new or latest technology driven business and analysing the procedure
by which these choices will be made.
This report answers the following question:
How should they go about implementing two or more of the aforementioned digital
technologies? What benefit will it bring? What will it look like? How will it
improve their customers’ experiences? Justify why they should do this. What are
the possible implications both internally as well as externally to this change?
What should senior leadership do in order to embed these new technologies into
the company culture? What are some risks and what are the benefits of adopting
these new technologies? Through a systematic research for the benefits and
drawbacks of e-commerce for Plantronics.
Literature Review (theoretical part)
E-commerce can be explained as selling the goods or
services through online channels or buying the goods through an online
platform. These business exchanges happen either as between a business and a
end user or customers, or between two businesses, or between two consumers.
E-commerce is conducted utilizing a variety of new
technological ways but the most common is by using website, some other means
are through using other software’s and technologies. More companies now endeavour to entice
consumers directly online, utilizing devices, for example, advanced coupons,
web-based social networking marketing and targeted advertisements.
E-commerce does not only mean buying and selling it
also includes marketing strategies and some of the marketing strategies are explained
like marketing through e-mail in this method bulk emails are sent to a large
online consumer base.
The next type is making your website looks like a brochure
which will help the end user or consumer to understand the products and he can
make his choice accordingly.
One other important aspect is building relationships
with the existing customers, new customers as well the vendors as they are the
main pillar for the successful implementation of the e-commerce platform and
its smooth running.
The last stage should be optimisation of the current
site according to the new technology available it will help in keeping the
consumers updated and business can grow faster.
However, Introducing new technology isn’t all that is
required for success in presenting e commerce and computerized business.
Clearly defined objectives, creating the correct culture for change, blend of
abilities, partnerships and authoritative structure are seemingly more
imperative. The principle business drivers for presenting e commerce and
advanced business are opportunities for increased revenues and reducing costs,
however numerous other benefits can be identified that improve customer service
and corporate image.
Customer Experience Management
Customer experience management is a procedure used to track, supervise
and compose all communications, with a specific end goal to enable a business
to concentrate on the requirements of its customers. This training is intended
to ‘close the hole’ between the expected customer experience and the real
Giving incredible customer experiences can help make
steadfast brand advocates, who will probably spread positive informal exchange
about your image.
Reinforcing brand unwaveringness would then be able to
prompt higher spend. Brand promoters will regularly spend more, buy more things
and come back to the business all the more as often as possible.
Guaranteeing your customers comprehend why you’re not quite the same as
your rivals and that you’re a one of a kind substance will assist guarantee
they keep cooperating with you.
As organizations end up endeavoring to stay focused in the present ultra-aggressive
and associated world, customer experience management has turned out to be basic
to their prosperity. Actually, customer experience management is staggeringly
profitable to organizations of about any size in light of the advantages of
CEM, as laid out by SAS:
a. Fortify brand inclination through separated experiences
b. Increment income with incremental deals from existing customers and new
deals by listening in on others’ conversations
c. Enhance customer faithfulness, and make mark advocates, through esteemed
and essential customer collaborations
Diminish customer agitate to
bring down expenses
Intelligence is an accumulation of cutting edge advances that enables machines
to detect, grasp, act and learn. It is set to change business in ways we’ve not
seen since the Industrial Revolution; in a general sense rehashing how
organizations run, contend and flourish. At the point when actualized
comprehensively, these innovations help enhance profitability and lower costs,
opening more imaginative occupations and making new development openings.
In the close term, the
objective of keeping AI’s effect on society gainful spurs inquire about in
numerous territories, from financial matters and law to specialized themes, for
example, confirmation, legitimacy, security and control. While it might be minimal
more than a minor disturbance if your workstation crashes or gets hacked, it
turns into all the more vital that an AI framework does what you need it to do
in the event that it controls your auto, your plane, your pacemaker, your
computerized exchanging framework or your energy network. Another fleeting test
is keeping an overwhelming